Search Engine Optimization(SEO):

Introduction:

SEO: 

           SEO stands for Search Engine Optimization. It is a process of improving the visibility of website or a web page in search results. A website appears in the search results based on traffic I.e based on the number of visitors it will receive from search engine users.

How Search Engine Operates?

Why people interact with Search Engine?

Why Search Engine Marketing is Necessary?


What is Page Rank?
 It shows the strength of a link. Search engine assigns page rank to particular website based on content and back links.

How to get traffic to our websites ?

To get traffic to our web sites , we need to place our website on high traffic sites. Placing our website in high traffic sites makes the visitors to redirect to our website.

We can say that the website has high traffic based on the following parameters.

* High Page rank.

* More number of likes, Shares, Tweets...

Types Of Page Optimization:

On Page Optimization

On Page Optimization means controlling the code or content of the site. It is done on pages of a website to improve its performance in the search engine for targeted keywords . In On page SEO, there are several methods like Keyword research, writing good title tags, meta tags. 

Off Page Optimization
It includes building links to our website from other related websites.

Linking Building:

Building Links is one of the most important factor to your website , which helps you to  achieve higher ranking with the search engines and drive targeted traffic to your site. Backlinks acts as a tool for achieving higher page rank and to get higher listings in search engine result pages. Getting more backlinks results in good page rank, Alexa and traffic.

Most Popular Link Building methods in 2013:

Blog Commenting:

It is one of the best way for getting free backlinks to your website. Better to do comments on Dofollow blogs, when compared to NoFollow blogs. Commenting on PR targeted DoFollow blogs drives more traffic and there may be chances of sharing their PR.

Guest blogging:

Guest blogging means posting articles in other blogs. We can get Dofollow Link and more traffic by posting articles in other blogs in less time. By submitting the guest post to other blogs increases the chances of getting guest post to your blogs also. Guest blogging helps us to enhance the social media marketing just by adding social media link in your post.

Press Releases:

It allows us to create valuable link popularity and increases the search engine ranking and visitors. Non reciprocal links acts as an effective part in linking strategy. Pay money to press releases and improve your visibility.

Social Media Profile Links:

It is one of the best way for improving the traffic. People finds your profile , connect with you and visit your website. Social media platforms are good sources of traffic. Social media platforms have internal search engines, people finds your profile by searching in internal search engines.

Search engine submissions:

This method drives traffic to your website along with backlinks. There are many tools used for submitting your websites to different search engines. Tools like “Submit express” , “Free web submission”. This two tools allows you to submit your website in all search engines.

Forum Posting: It is one of the best, easiest and quickest method for link building. Forum is a community website where members of the community share their knowledge on different topics and ask questions on different topics.

Link Baiting

Link Baiting:

Link bait is designing the content or feature to go viral. The main motto is to produce the content in a such a way that your friends will share it to their friends and your friends friends will share it to their friends and so on.

Link bait gets links. Links drives to high domain authority, which results in good search engine rankings.